COGORA
Cogora is one of the UK’s leading full-service healthcare marketing agencies.
My main goal was to re-design their website so that users would understand immediately who the company is and the services they offer. It included a brand re-fresh without changing the logo, as well as rethinking the companies structure.
Roles
User research
Visual design
Motion
Categories
Identity
Website Design
Motion Graphics
Colour Palette
The original branding on the website was lime green and light blue. I chose to add the dark blue and teal from their secondary palette as a gradient, to bring in more contrast when paired with the original lime green. I felt this gave the green more impact when used to call out information.
Homepage
The company wanted to show 4 key messages on the homepage: influencing change, analysing data, understanding audiences and reaching communities. Originally I had this as a carousel, but I wanted to add more interactivity to the site and incorporate the logo more. So I created this mock-up in After Effects to give to the developers to recreate. The transitions would change as the user scrolled.
